Nothing Sells Itself

Nothing Sells itself is the first post in a series on new communication.

Fifty years ago vacuums and tupperware were sold door to door, children were taught an archaic food pyramid in school and the shoes on Athlete’s feet were virtually insignificant…

What I’m getting at is, everything was sold differently and as obvious as that statement may seem, some old standard practices in use today have gone unquestioned in the current environment and under the new circumstances are counter-productive.  In the past we enjoyed, developed, cut-and-dry lines in the land of sales and while some things pretty much sold themselves, other connections were largely dependant on communication.

The current state is such that nothing sells itself, each and every brand supporter is hard won and communication is PARAMOUNT! From time to time we may encounter this attitude of “That’s the way we do it because that’s the way it’s always been done…” It has come to my attention that a good number of entities, both large and small, subscribe to various outdated practices for fear of the unknown and lack of update explanation.

I’d like to take a few minutes, on a weekly basis and discuss openly the hows and whys of the communication and practices we use today. In my experiences working with marketers inside companies both big and small I’ve come to appreciate the risk of exploration and the reward of change!

More to come…

photo credit: kevindooley

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Tags | ago, archaic, archaic food pyramid, business, containers, doors, food pyramid, insignificant, itself, marketing, personal selling, pyramid scheme, sells, shoe, shoes, teaching, tupperware, vacuums, virtually