How to Build Customer Loyalty

One of the greatest assets a brand or organization can have is loyal customers. What is a loyal customer? How do you get them? How are they lost?

A loyal customer is one that chooses you regardless of other options. If people always buy from you because you are cheaper, that is not loyalty. Loyalty cannot be bought, it is earned.

Customer Loyalty comes from creating a level of trust, belonging, and perceived value that exceeds your competition.

Think about having a bank account for each customer. Every interaction you have with them either makes a deposit or a withdrawal into that account. If the balance gets too low, loyalty is lost. The goal is to add to customers’ accounts with each touch point. When the balance gets high enough, (everyone has an individual number) loyalty is earned.

Take a look at your business from first impressions with your prospects until after the sale. Do the interactions make deposits or withdrawals?

Are you building Customer Loyalty?

photo credit: alancleaver_2000

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