Strategy
Create Legendary Positioning
On 08, Feb 2011 | No Comments | In Strategy | By David Horne
Jordan McCabe is creating his legend. He is doing it with hard work, passion, and novelty. He is playing basketball in a way, a style, no other kids his age do. He is positioning himself first in minds of coaches everywhere.
What does this have to do with marketing you ask?
Think about your product or service. What is the one thing it does better than anything else in its class?
Once you’ve determined what that is, constantly improve it. Make it legendary. This will solidify its position, first, in your consumers’ minds. The best marketing is invisible. It is baked in to the product.
How are you making your product or service legendary?
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